Pollinate has had the distinct pleasure in guiding and steering the following house hold brands and names into the driving seat of their industries.

- Manage portfolio of 100% pure products
- Single identity and positioning – Appeltiser and Grapetiser
- Reposition Apple Brand –Sophistication and Aspiration

Just Juice
- Seasonal flavour rotation plan – Just Juice
- Flavour development process – Just Juice

- Launch Valpre Spring Water

Launch new Mobile Telco in monopoly market
- Positioning strategy – Challenger, Youth
- Launch Sub-Branded product set
- Sponsorship plan – Sport and social awareness
- Retail rollout and positioning plan
- Consumer forecast and business plan
- Retail marketing rollout and resourcing
- Market analysis and research plan
- New Market analysis –Africa rollout


Virgin Mobile
- Design, develop and launch postpaid (market demand)
- Design, develop and launch (sub) branded product offers
- Launch Value Added Services portfolio
- Manage and deliver communications strategy and delivery
- Brand management process and delivery
- Manage acquisition by Optus – Communications and culture
- Manage merge with SIMplus – Communications and culture
- Develop and execute brand refresh and re-launch

Virgin Festival
- Manage launch and execution of V Festival Australia

Virgin Broadband
- Develop and launch new Virgin Brand
- Develop core positioning – Portfolio Planning
- Design and develop look and feel
- Launch integrated communications plan and rollout
- Launch product – events (internal and external)
- PR led activity – experiential
- Line extension plan
- Manage capacity via media plan

Cable and wireless
Global consulting – Project based
- Retail analysis and rollout – Hong Kong Telecom
- Rebrand and re-launch – CTM Macau
- Prepaid strategy and launch – M1 Singapore
- Prepaid launch and rollout – Caribbean Cellular
- Wireless Broadband partner negotiation – USA

iTouch Plc
Global brand positioning and guidelines
- Resource planning and recruitment for global operations
- Marketing (and product) strategy development

Coca Cola Zero
- Design, Develop and launch Australia’s fastest growth FMCG brand ever
- Market analysis and commercial viability
- Product development – concept to product
- Develop Positioning and core messages
- Packaging and communication development
- Launch communication planning
- Cola portfolio strategy planning
- Experiential planning and implementation

Pago designs
- Website redesign
- Process flow development
- PR and corporate social responsibility/ environmental policy development

Driven Edge Marketing
- Vision, Mission and Values Developed
- Brand strategy workshop moderation
- Website design
- Process development
- Communication and pitch plan

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